Nike Sportswear: Air Force 1 Ultra Flyknit

In February 2016 Nike Sportswear launched the Air Force 1 Ultra Flyknit shoe. This launch was hi-profile because it is the first launch of this iconic - incredibly light Flyknit shoe. The design for the campaign was a mix of red Flyknit, black and white aerial cityscapes and mirror textures. Every element of design celebrated the ultra light AF1 flying high above the city and into the clouds. With the help of a outstanding team of PM’s, 3D designers, printers, and fabricators we installed these ethereal retail experiences at boutique sneaker shops across the country. 

Agency: IDL Worldwide (now SGK)
Client: Nike Sportswear
My Role: My Role: Senior Designer + Project Lead
Install Locations: KITH Brooklyn, KITH Soho, KITH Womens, Kicks Lounge at Foot Action 34th St. NY Kicks Lounge at Foot Action State St. Chicago, Succezz Chicago, Blends Beverly Hills, Undefeated Downtown LA