adidas x Nice Kicks LA: All-Star 2018

During 2018 NBA All-Star weekend in Los Angeles, adidas Originals, Nice Kicks LA and The Do-Over, teamed up to throw a block party. Kamp Grizzly was tasked with ideating, designing, and executing the celebration at Nice Kicks LA. ”Crazy in the Paint” was the solution and celebrated adidas Original's Crazy 1 ADV launch.
The night began in-store with a custom retail buildout and a #TLKS panel on the cross-over between Basketball and Culture. Outside, the Do-Over went late into the night in a private parking lot. The activation featured “Crazy” art installations, Photo-Moments, Custom Pop-a-shots, and LA’s finest airbrush artists. The night culminated with performances by Kitty Cash and Playboi Carti on a custom designed stage.

Agency: Kamp Grizzly
Client: adidas Originals
Location: Nice Kicks, Downtown LA
My Role: Spatial Designer + Senior Graphic Designer