adidas Women’s: Three Ways to Create

In October of 2018 adidas Women’s launched a training line of sports bra’s, tights, and apparel titled the Statement Collection. A small team of women at Kamp Grizzly and I were tasked with designing an event titled “Three Ways to Create” to celebrate Women and then meaning behind The Statement Collection.
The event had a ton of moving pieces: an educational Sports Bra museum, 3 immersive rooms to highlight each bra paired with a local artist, intimate sports bra fittings, a live DJ and a pop-up shop where attendees could try on a purchase product.
The basement of the space was transformed into a locker room and gym where workout classes were taught by local NYC studios. Early in the day a custom experience was tailored to media, the adidas fam, and influencers - Karlie Kloss joined in on the fun. And in the evening the experience was opened to the public. The night culminated with a meet-and-greet experience with Ashley Graham.

Agency: Kamp Grizzly
Client: adidas Women’s
Location: 477 Broadway, NYC
My Role: Spatial Designer + Senior Graphic Designer