Khalid “Free Spirit” Pit Stop
Pop-Up Experience

In April of 2019, Khalid was just about to drop his “Free Spirit” album. We were tasked with creating a mobile pop-up activation that would travel across the USA towards Indio, CA where Khalid would perform at Coachella. Inspired by the album and cover art we designed a roadside mini-mart. The biggest challenge was that all the elements needed to fit inside the shipping container and easily pack up to travel from city to city. In each city, the activation featured photo moments, a merch shop, and a meet and greet platform.

Agency: Kamp Grizzly
Client: Right Hand & RCA Records
My Role: Spatial Designer + Art Director
Pop-Up Locations: NYC, LA, San Francisco, Palm Springs