Nike Free 2014

Every summer marks the launch of a new set of Nike Free shoes. SU14 was no different, but this year the campaign was inspired by the hex sole, neon flyknit upper and the introduction of Kenyan Runners who wear the Nike Free to train. This campaigns contrasting colors and gorgeous Kenya photography against a white backdrop allows the product to pop in a retail environment. Along with a talented team of IDL Worldwide designers, engineers, printers and fabricators, we designed, printed and brought to life the SU'14 Nike Free campaign in multiple retail environments.

Agency: IDL Worldwide (now SGK)
Client: Nike Running
Install Locations: Nike Track Club Castleton, Lady Foot Locker 34th Street NYC, and Modells E 42nd St. In addition, thousands of other doors nationwide received 2D printed graphics. 
My Role: Spatial Designer + Lead Designer