adidas Running: Ultraboost X KITH Miami

In Spring 2017 adidas launched it’s first ever Ultraboost running shoe for women. To celebrate this significant launch, Kamp Grizzly was tasked with designing and producing a VIP Party in partnership with KITH Miami. We transformed an iconic Miami parking garage into an evening where 500 of Miami's most influential consumers ascended to the top floor to celebrate women, running, and greatness. Inspired by the Ultraboost X’s sleek female X cage support, and modern adaptive arch - we chose the 1111 Lincoln Rd garage as an elevated stage to celebrate on top of Miami.

Agency: Kamp Grizzly
Client: adidas Running
Location: 1111 Lincoln Road, South Beach Miami
My Role: Spatial Designer + Art Director