Nike Running : Flyknit Air Max

The design for this campaign revolved around the neon woven Flyknit string on the Nike Flyknit Air Max shoe upper. A team of designers and I were tasked with designing impactful window presentations inspired by Nike's Visual Center yet pushing the boundaries of the creative concepts provided. In our execution, we used blacklight paint on artistically woven strings and blacklights to build an eye catching display. A creative team of IDL Worldwide designers, engineers, printers and fabricators brought this design to life in multiple retail environments.

Agency: IDL Worldwide (now SGK)
Client: Nike Running
Install Locations: New York Running Company West, Finish Line @ Macy's Herald Square NYC.  In addition, thousands of other doors nationwide received 2D printed graphics. 
My Role: Spatial Designer + Lead Designer