adidas: 747 Warehouse St.
Retail Toolkit

In Spring of 2018 adidas took over Los Angeles. Surrounding the NBA All-Star weekend, adidas executed 747 Warehouse St. (a sneakerheads dream music festival) and a handful of radical retail activations. In conjunction, adidas tasked Kamp Grizzly with designing a retail toolkit for stores around LA who would be giving away tickets to the upcoming hyped events.
This was not a traditional retail toolkit. We made sure to not use any traditional retail elements, no skinning of existing fixtures. The retail spaces were to feature products as if they were delivered straight from the 747 Warehouse Factory. Here are examples of window concepts I designed and presented.

Agency: Kamp Grizzly
Client: adidas
My Role: Spatial / Retail Designer