Protect Our Winters:
Stoke the Vote 2022

In 2007, pro-snowboarder Jeremy Jones saw that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. He created Protect Our Winters - a 501 nonprofit that focuses its efforts on legislation regarding climate change. He strives to turn outdoor enthusiasts into climate advocates.

Going into the fall of 2022, POW knew the power of the American Democracy was in the publics hands. They needed the entire Outdoor State to show up at the polls to protect clean air, clean water, our planet and the outdoor lifestyles that we love. They briefed Studio Mega on designing a 6-month campaign to generate climate change policy awareness among low-turnout voters ahead of the 2022 midterm elections.

Agency: Studio Mega
Client: Protect Our Winters
Role: Senior Designer