adidas x Foot Locker: All-Star 2018

During the 2018 NBA All-Star weekend in Los Angeles, James Harden launched his Harden Vol. 2 California Dreamin’ Shoe. Kamp Grizzly was tasked with ideating, designing, and executing the drop party at Foot Locker: Hollywood and Highland. The Harden Invitational was born. We shut down Hollywood Blvd and James Harden pulled up to the party on top of a custom Harden Vol. 2 firetruck, wearing a one-of-a kind handnade fireman’s jacket. After some in-store meet and greets “The Beard” made his way up to our custom designed outdoor basketball court where he was met by fans, his adidas fam, a group of famed You-Tubers, and Artesia High Schools basketball teams (Hardens HS). The night culminated by performances by 21 Savage and Rick Ross. It was an evening for the books.

Agency: Kamp Grizzly
Client: adidas Basketball
Location: Foot Locker, Hollywood & Highland
My Role: Senior Spatial Designer + Senior Graphic Designer